BARGAINS ARE A MAJOR ATTRACTION

LOOK AT THE MILLIONS OF PEOPLE RUNNING TO BLACK FRIDAY SALES

NOBODY CAN DENY A GOOD BARGAIN. WE ALL RUSH TO IT AND WE ALL EXPECT TO BE THE ONES TO GET IT AND ENJOY IT. THIS IS NOT ONLY HAPPENING IN SHOPS WITH SMALL ITEMS BUT ALSO AT AUCTION AND ON SITES WITH LUXURY ITEMS. ALL TRADING PEOPLE DESIRE SOME SHIFT OF PRODUCTS.

WHY ARE BARGAINS NECESSARY?

PEOPLE ENTER A SHOP TO ACQIRE A BARGAIN BUT AT THE SAME TIME THEY INVITE THEM TO BUY OTHER ITEMS ON DISPLAY. THIS IS MY EXPERIENCE IN ONE SHOW OF MINE AND I AM SURE IT HAPPENS ALL OVER THE PLACE. THAT IS PARTLY THE REASON WE OFFER ITEMS FOR SALE HERE AND HAVE THEM UNDER THE BANNER OF

BARGAINS!!

ANTONIS ANDREADIS, CYPRUS MUSICIANS

SIGNED, OIL ON CANVAS

80 X 70 CM

PRICE £1500

MAY 1992 EXHIBITION

INVITING BUYERS IN BY REDUCING PRICES ON DISPLAY ITMES

The middle-aged couple looked in the window. They chatted for a minute or so and then walked in! The well-heeled couple was discussing the still life in the window, stopping my suicidal thoughts. I welcomed them in handing them a catalogue nervously and silently prayed for the miracle to happen.

Letting art lovers alone to enjoy art is a must and so I retired and left them to view and discuss the paintings. After a few minutes I approached them and offered my services.

“Yes, we like many paintings, but our budget is only £2,000.” I left them to look around once again and then they asked to buy the two paintings in the window, one by Vasilis Mastoras, a still life painter, and the other by George Gogle, an English still life artist. The total was £800 with the profits a negligible 100% on both paintings, but that was manna from heaven at that moment! A penny of profit was extremely welcome let alone four hundred pounds.

There is still hope, I thought quickly. Oxygen found its way to my lungs and some money into my empty pockets to relieve the heavy burden of failure. Then, unexpectedly, the couple turned and looked at a lovely still life of an artist I knew little about, but it was punchy, beautifully framed and in my view cheap. Priced at £1500 in the catalogue, the Jan De Ruth painting was a bargain. It was a bargain for the buyers at £1200, the last price I offered, which they accepted happily. I handed it to them with great relief and collected another £1200 that thankfully took care of my rents at the gallery in one go. What a beautiful, colourful still life of roses that was! Measuring a sizeable 125cm x 65cm, its superb frame alone was worth £500. The deal was done, the £2000 were down and I set about wrapping the paintings quickly, sighing heavily in relief and feeling a million tons lighter and happier. That done in a flash the paintings were in the Jaguar of the couple and hope revisited my tormented, desperate soul.

Thank God! Nearly out of jail! What an escape from serious money headaches! What a sale and what a turnaround! Optimism and expectation for something more reappeared. Could I hope for more? Plenty of business hours to go! There was Sunday too!

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